Leeds-based retirement specialist, Age Partnership is looking to attract over 100 new recruits to their team over the coming months to manage with the growing demand for their over 50’s financial services.
The company, which specialises in equity release and pension income, will be creating the new posts across all departments including pension and mortgage advisors, in-house software developers and support staff.

To support the recruitment drive, the Thorpe Park based company is turning to social media and the ‘real-life’ stories of their staff to entice new recruits to the fold.

The social campaign will use specially created Twitter and Facebook accounts, dedicated to job opportunities at Age Partnership, using #JobsatAP. Each channel will use staff experiences to communicate career development opportunities, the training available through the company’s ‘Partnership Academy’.

In addition a new careers website has also been developed which further tells the story of life at Age Partnership and provides job descriptions and application details.

Age Partnership has experienced exceptional growth since it entered the market in 2004. From a standing start it has provided £1.3 billion in equity release and unlocked £555m in pension savings. In the first half of this year it advised on 28 percent of all equity release sales completed across the UK and it is experiencing year-on-year business growth of 35 percent, as it approaches the end of Q3.

This rapid growth has fuelled the requirement for the additional 100 new recruits – which will see the number of people employed at Age Partnership rocket to over 400.

Julia Edwards, Head of HR at Age Partnership, believes the best way to attract people to a business is to use the employees as brand advocates.

“A recruitment advertisement can paint a fantastic picture about the company and the vacancy but it is more credible when someone who actually works there talks about their experiences and opportunities given to them to progress.

“We have created an excellent ethos within Age Partnership through regular training and clear career progression within a relaxed environment which results in high job satisfaction and an extremely low staff turnover.

“The positive attitude of the staff also means our customers enjoy dealing with us which has helped us achieve the exceptional growth that we’re experiencing.

“Using the power of social media we will be able to quickly communicate the benefits of joining Age Partnership and reach those people with the right skills to help us to continue to expand the business.”

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About Age Partnership:

Based at Thorpe Park in Leeds, Age Partnership is a retirement income specialist providing high quality guidance and independent advice to people approaching, at or in retirement. Its service is suitable for a broad range of UK consumers.

Age Partnership ensures it delivers exceptional service standards to customers by taking the time to understand their goals and having the expertise to ensure they get the most out of what they have.

  • Its service is highly rated by its customers on over 2,500 independent reviews on Trust Pilot.
  • Age Partnership ensures its staff offer industry-leading levels of expertise by providing an in-house training scheme to its staff through its Partnership Academy.
  • Age Partnership makes everything as simple and as easy to understand as possible for customers. Age Partnership has received the Plain English Campaign’s ‘Crystal Mark’ for the clarity of its customer literature.

Age Partnership Ltd is authorised and regulated by the Financial Conduct Authority. FCA Register Number 425432. Age Partnership Ltd, 2200 Century Way, Thorpe Park, Leeds LS15 8ZB.